Meet PewDiePie, the three-time College Humor Mashable Must List winner who recently joined the ranks of celebrities on the video-sharing app TikTok.
The Swedish internet sensation, also known as Felix Kjellberg, is known for lots of things, including catchy catchphrases (“Kilimanjaro!”), a year-long crackdown on hate speech and a notorious addiction to candy coins. But PewDiePie already has his own most popular TikTok video: “Which character does PewDiePie remind you of?”
The answer is obviously the Galactus in “The Fantastic Four,” who turns into a mushroom on screen to explain PewDiePie’s absurd method of comparison. To describe the terrifying creature, PewDiePie had to mentally rearrange the entire Marvel cast in one shot—oh, and there’s also a B.O.B. reference, making him the special-effects master of the TikTok community.
The video, which has more than 22 million views, was leaked on Reddit and topped the app’s trending list for an impressive amount of time. Even if you only watched half a page, you could catch all the references.
TikTok, whose parent company is Twitter, is popular among tweens, teens and families looking for a quick trick of the trade. According to Twitter, it’s the second most used app in the nation after Facebook, with more than 30 percent of all social media traffic coming from the app.
In fact, the Supreme Court briefly considered its legality earlier this year.
Everyone and their grandmother knows that YouTube has made PewDiePie famous, and it’s where people go to watch the weirdest, and most flattering, dancing, playing the ukulele and eating gum along with a popular song.
But PewDiePie isn’t very popular on YouTube: His channel has more than 907 million subscribers on YouTube, where he is actually much lower on the list of most popular channels. His extremely steady popularity on TikTok, however, means he’s the most popular new celebrity since Drake went mainstream.