Written by By Allison Tanner, CNN
Air travelers returning to the US from abroad are returning to destinations not always seen as favorites by American visitors, according to a new Travel Leaders survey.
The research highlights the importance of North America on popular destinations, including Italy, Mexico and the Caribbean, and the need for travelers to customize their vacations to suit their needs.
“Florida, the Gulf Coast and California are all on an upswing in visitation numbers,” wrote travel expert Michelle Packer in a Travel Leaders report. “Guests that are coming to these areas are altering their itineraries to fit their needs and taste.”
Turkey and Vietnam are also among the top 10 most popular North American destinations for travelers, according to the Travel Leaders report, but there’s a different set of faces with those destinations.
Based on travel trends among the survey’s nearly 13,000 travelers, Turkey and Vietnam are rising in popularity while Spain and Hawaii are falling. Travel to Mexico — like to China and Europe — and the Caribbean experienced growth over the past year.
The number of travelers from North America traveling to countries like Jamaica, Tahiti and the Bahamas is up eight percent over the past year.
But destinations like Portugal, France and Portugal’s famous beach destinations continue to decline, but the most important countries to return to are Canada and the US.