Americans visiting Europe at highest level in four years

Written by Staff Writer American tourists are flocking back to Europe after an absence of several years. Almost half of all trips made by visitors from the United States in 2016 were to Europe…

Americans visiting Europe at highest level in four years

Written by Staff Writer

American tourists are flocking back to Europe after an absence of several years.

Almost half of all trips made by visitors from the United States in 2016 were to Europe — up from 45% the previous year, according to a global survey by Alphaliner, a travel industry market research and consulting firm.

More than two thirds of all trips made by visitors from the United States in 2016 were to Europe — up from 63% the previous year.

Eighty-four percent of the US visitors who traveled to Europe said their trip was because of an “incredible” place or a “spiritual or creative experience.”

Because of economic uncertainty and political rhetoric, US tourists were largely unwilling to travel abroad in 2015, before the US election cycle began.

The 2016 Global Travel and Tourism Barometer shows that 21% of the overall market is made up of those who canceled or postponed their travel plans.

A far greater number — 41% — made plans in an attempt to avoid political or economic uncertainty.

Alphaliner’s report suggests that, as the US government and businesses have rolled out plans that have given an indication of confidence, US tourists are coming back to the world.

While 81% of the US visitors to Europe in 2016 spent more than $3,000, 54% said they would make a return trip and 51% indicated that they would make future trips to Europe as well.

Around 39% said they would buy a car, with two-thirds of those intending to buy a car citing buying it for their next trip.

“As US uncertainty subsides in response to the tailwind of improving consumer sentiment, the Trump administration’s policy initiatives are also likely to continue to encourage optimism in the American tourist market,” reads the report.

Leave a Comment